Interactive experience
Art direction
UI Design
Storyboarding & motion
Introducing Furla Illusions, a collection of luxury bags that embodies the spirit of the boundless blue sky. Each bag is meticulously crafted with exceptional artistry and adorned with shimmering accents. Our sky-inspired imagery invites you to immerse yourself in a world where elegance and sophistication seamlessly blend with the vast expanse of the azure. Discover the treasures of our carefully selected materials and embrace the role of a sky-bound explorer, carrying the radiance of the heavens wherever you go.
In addition to a digital experiment, the subject first extended to a campaign film for which I drew up the image storyboard before briefing my 3D team.
For this new collection, we didn't have any images in mind, so we had to start from scratch to tell the story. A new artistic director, a new bag model, a new collection... The dreamy, surrealistic theme was the one we all agreed on. The sky is reflected on an ethereal expanse of water, blurring all landmarks like a mirage, an illusion...
Elements are reflected on what we think is the ground, when in reality, rotating camera shots continue to create the blur of right and wrong. The bags, whose blurred shapes appear in the distance, become sharper as the user progresses through this universe. The deep scroll accentuates the notion of a visitor passing through a gallery out of time and space.
Credits
Paul Perrier
Joachim Lesne
Eva Decarnelle
Anthony Magrin
Adrien Lamy
Project made as Lead Digital Art Director at Atomic, 2021